Didn’t he blow away the crowd at Monterey Pop, the most important festival in the world, pre-Woodstock? Like the mod kids in the UK a couple of years earlier, the hippie crowd found Otis’ authenticity and life force irresistible.
Throughout 1967, Otis was making inroads among the hippie audience, who appreciated that this suit-wearing, ball-busting performer was bringing no-holds-barred soul power to them. He had scored a string of Top 30 pop hits in the US, and the second of his two 1965 albums, Otis Blue/Otis Redding Sings Soul, went Top 10 in the UK and was regarded as a classic among critics who did not normally consider soul music a serious art form. Otis Redding was the heartbeat of Stax Records, the Memphis label famed for bringing Southern soul to the wider world.
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